DON'T SETTLE FOR MEDIOCRITY
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DON'T SETTLE FOR MEDIOCRITY •
printed media design
BUSINESS CARDS
WHAT IS A BUSINESS CARD?
A business card is a small, printed card that contains key information about an individual or business. Typically, it includes:
Name – The name of the individual or business.
Job Title – The role of the individual within the company.
Contact Information – Phone number, email address, website, and physical address.
Logo and Branding – Visual elements representing the business.
Tagline or Key Services – A short statement summarizing what the business offers.
Business cards are often professionally designed to reflect the brand's image, with various finishes like matte, glossy, or embossed to leave a lasting impression.
Letterheads
WHAT IS A LETTERHEAD?
A letterhead is a professionally designed heading printed at the top of a business document or stationery. It typically includes:
Business Name and Logo - Your company’s branding prominently displayed.
Contact Information - Address, phone number, email, and website URL.
Additional Details - Taglines, registration numbers, or certifications if applicable.
Letterheads are used for official communication, such as letters, contracts, invoices, or proposals.
BRANDED ENVELOPES
WHAT IS A BRANDED ENVELOPE?
A branded envelope is a customized envelope that features:
Business Name and Logo - Your company’s branding prominently displayed.
Contact Information - Address, phone number, email, and website URL.
Design elements - consistent with a business’ branding.
It is used for both internal and external communication, offering a professional presentation for any correspondence.
Branded envelopes come in various sizes and styles, including standard letter envelopes, padded mailers, and window envelopes.
MARKETING MATERIALS
FLYERS
WHAT IS A FLYER?
A flyer is a single-page printed advertisement designed to promote a product, service, event, or message. Flyers are typically distributed by hand, inserted into newspapers, mailed, or displayed in high-traffic areas. They are cost-effective marketing tools that grab attention with compelling visuals and concise information.
Flyers can vary in size, but common formats include:
A3 (11.7 x 16.5 inches)
A4 (8.27 x 11.69 inches)
A5 (5.83 x 8.27 inches)
Custom dimensions
Flyers often include:
A headline to capture attention.
Key details (event dates, special offers, contact information).
Visual elements like images, logos, or bold typography.
A call-to-action (e.g., “Visit us today!” or “Call now for a free consultation”).
BROCHURES
WHAT IS A BROCHURE?
A brochure is a printed, multi-page marketing document designed to provide detailed information about a business, product, service, or event. Unlike flyers, which are typically single-page advertisements, brochures are structured and designed to convey more in-depth content.
Common Brochure Formats:
Tri-Fold - Three panels on each side, folded into a compact and easy-to-carry size.
Bi-Fold - Two panels on each side, similar to a booklet.
Z-Fold - Folded in a zig-zag shape for multiple panels of information.
Custom Formats - Unique designs tailored to specific needs or creative concepts.
Brochures typically include:
Eye-catching cover with the company logo and an engaging headline.
Informative content organized into sections (e.g., About Us, Services, Contact Information).
Images and graphics to enhance the visual appeal and clarify the message.
Call-to-action encouraging the reader to visit a website, call, or attend an event.
POSTERS
WHAT IS A POSTER?
A poster is a large, printed advertisement designed to catch attention and communicate a message quickly. Typically, posters are displayed in high-visibility areas such as streets, stores, offices, or public spaces. They rely on bold designs, minimal text, and striking visuals to make an impact at a glance.
Common Poster Sizes:
Small: 11" x 17" (tabloid size)
Medium: 18" x 24"
Large: 24" x 36" or larger (billboard-style)
Posters often include:
A bold headline or central message.
Visuals: Photos, illustrations, or graphics to grab attention.
Key details: Event dates, offers, product information, or contact details.
A call-to-action: Encouraging viewers to visit a website, attend an event, or purchase a product.
EVENT MATERIALS
INVITATIONS
WHAT IS AN EVENT INVITATION?
An event invitation is a formal or informal communication designed to invite individuals or groups to attend a specific event. Some features include:
Headline A catchy title or opening phrase (e.g., "You're Invited!" or "Join Us for a Celebration").
Event Name - What is the occasion? (e.g., a product launch, wedding, corporate party).
Date and Time - When will the event take place?
Location - Venue address or link to an online meeting platform.
Dress Code (if applicable) - For formal or themed events.
RSVP Details - Instructions for confirming attendance.
An event invitation is more than just an announcement; it’s a strategic tool that sets the stage for the event itself.
BANNERS
WHAT IS AN EVENT BANNER?
An event banner is a large, visually striking sign or display designed to promote, inform, or enhance the visual appeal of an event. It typically includes bold graphics, key information, and branding elements that align with the theme or purpose of the event.
Key Components of an Event Banner
Eye-Catching Design: Bold colors, large fonts, and striking visuals to attract attention.
Event Name and Logo: Clearly display the event's name and the organizer’s branding.
Essential Information: Include key details like dates, times, locations, or website links.
Call-to-Action (CTA): Encourage action, such as “Register Now” or “Visit Our Booth.”
High-Quality Images: Ensure graphics are sharp and visually appealing.
Consistent Branding: Use company colors, fonts, and logos to maintain a cohesive look.
EVENT ITINERARIES
WHAT is an EVENT itinerary?
An Event Itinerary or Order of Service is a printed or digital document that provides attendees with a detailed outline of an event's proceedings. It is commonly used for formal occasions, such as weddings, funerals, religious ceremonies, corporate events, concerts, or community gatherings.
KEY COMPONENTS INCLUDE:
Cover Page
Introduction/Welcome Message
Event Timeline
Participants and Roles
Special Sections
Closing Details
Optional Extras